BYU strategizing for promoting Hall, others

From ESPN Blog Network:

LAS VEGAS — While junior quarterback Max Hall might be the biggest name coming out of Provo, Utah, this football season, the BYU athletic department isn’t exactly championing him for the Heisman — yet.

Jeff Reynolds from BYU athletics communications acknowledged that Hall’s name might be out there, but he said the bulk of the promotion would start toward the end of the year in order to promote Hall’s senior season.

Meanwhile, BYU is hoping to promote several players for All-American status as the year progresses. This promotion will include video profiles and stories about BYU’s All-American candidates as well as a separate web site documenting their achievements and providing fans (and voters) with an in-depth look at each player.

The school will also have in-depth features in the game day programs and hand out posters and other promotional items at games this season.

Currently, BYU has tabbed five players as potential All-Americans: Hall, offensive lineman Ray Feinga, running back Harvey Unga, tight end Dennis Pitta, and wide receiver Austin Collie.

Hall was already named to the Davey O’Brien watch list, which honors the nation’s best collegiate quarterbacks, and is considered a contender for the Heisman Trophy. Feinga and Pitta were named to the Outland Trophy watch list, which honors the best down linemen in the country. The Biletnikoff and Doak Walker watch lists, which highlight the nation’s best receiver and running back, are released later in the year.

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